AI in Marketing
Training Course

This course delves into AI-driven analytics, customer behavior prediction, personalization techniques, and automated content creation, offering practical insights for harnessing AI tools in marketing campaigns. Aimed at marketing professionals, the curriculum balances theoretical concepts with real-world applications, equipping participants with the skills to leverage AI for enhanced customer engagement and data-driven decision-making in the dynamic field of marketing.
Instructor:
Oleksandr Krakovetskyi
CEO & Co-founder at DevRain
LinkedIn
Target Audience
Creatives, marketing professionals, brand strategists, and innovators looking to harness the potential of artificial intelligence in enhancing creativity and marketing outcomes.
Skills you'll gain
AI fundamentals, AI in marketing, AI in creative areas, AI in filmmaking, AI in music, AI in content creation, AI in SEO, AI in customer support, AI in market analysis, AI in presentation creation, AI in onboarding and training, AI in lead generation, AI in email marketing, AI in personalized recommendations, AI in content creation, AI in SEO optimization.
Course modules
Module 1. Introduction to Artificial Intelligence
In this webinar, participants will gain a brief history of AI development and its current relevance. They will explore notable examples of AI usage in the creative field.
Module 2. Text Processing with ChatGPT and Bard
This webinar focuses on the transition from programming to prompt engineering and provides an understanding of the fundamentals of text processing using AI. Participants will learn about ChatGPT's capabilities and limitations and explore real-world examples of its application.
Module 3. Image Generation with Midjourney, Stable Diffusion, DALL-E
This webinar delves into the exciting realm of image generation using advanced AI techniques. Participants will explore the capabilities of Midjourney, Stable Diffusion, and DALL-E in generating high-quality images. They will learn about the underlying principles and techniques involved in these image generation models and gain insights into their creative potential. Real-world examples of image generation using these AI technologies will be showcased to inspire participants in their own creative endeavors.
Module 4. Video and Audio Processing
This webinar covers the fundamentals of generating and processing video and audio using AI. Participants will explore examples of AI usage in filmmaking, music, and other related fields. Additionally, an overview of tools for creating video and audio content with AI will be provided.
Module 5. AI in Marketing
In this webinar, participants will learn how AI can be effectively utilized in marketing. Topics covered include content creation, lead generation, email marketing, customer support, personalized recommendations, market analysis, presentation creation, onboarding and training, and SEO optimization. Attendees will gain valuable insights into leveraging AI for enhancing marketing strategies.
Contact us today to begin transforming your learning goals into achievements.